Leveraging News and LinkedIn for Effective Outreach 🤝

Hey there!

Today I wanted to touch base on a topic that's a common rule in the sales world, but in my opinion, can be used much more effectively - personalizing emails using company news and people's LinkedIn posts.

The Common Approach (That Often Fails)

How people usually use this: They force any news/post to look like a trigger so they have an excuse to reach out to prospects. The result? A non-relevant message heading straight to the spam folder.

Seriously, prospects can spot these forced connections from a mile away!

The Smarter Approach

How we use these triggers at Mint Prospects and Vibe Sales:

• Find news and LinkedIn posts at scale

• Have an AI agent qualify if they're truly relevant to our solution (a genuine trigger)

• Only then consider adding the news/post as part of our email

Important point: I rarely make the news/post the main part of the email. Instead, I use it as a complement to a stronger trigger. Why? Because this technique is so widely used that prospects have developed a sixth sense for detecting inauthentic outreach.

Only when the news is a genuinely perfect trigger should it take center stage in your message.

See It In Action

As always, I wanted to share a quick video of how we built this in Clay. It's a straightforward workflow where we:

1. Use Clay enrichments to find companies and contact info

2. Discover relevant news and LinkedIn posts

3. Use ChatGPT as our AI agent to qualify the news

4. Personalize messages based on genuine triggers

Check it out below:

Want to discover different triggers you can automate beyond news and LinkedIn posts? Hit reply and I'll show you how to create relevant and hyper-personalized emails at scale.

Remember: Choose Vibes instead of stress, and watch your Sales grow!

Until next time,

Santiago 😎