Master Email Deliverability: Keep Your Cold Outreach Out of Spam 📬

Hey there!

Let's talk about something that can make or break your sales outreach: email deliverability. You can have the perfect prospects and killer copy, but if your emails land in spam... game over!

Why This Matters So Much

Email deliverability accounts for roughly 15% of your outreach success (I made up this number) - which doesn't sound huge until you realize it's the difference between reaching your prospect or talking to an empty void.

Think about it: What's the conversion rate on emails that are never seen? Exactly. Zero.

Seriously, the number of sales teams I see with amazing strategies but terrible deliverability would blow your mind!

The Email Infrastructure Playbook

Here's how to set up your cold email infrastructure like a pro:

Domain Strategy

🚫 Never use your main company domain for cold outreach

✔ Purchase separate domains that are similar to your main one

✔ Redirect these domains to your main website (keeps it legitimate)

✔ Mix it up: Get some Google Workspace mailboxes and some Outlook mailboxes (3 per domain)

Technical Configuration

✔ Properly set up DKIM, SPF, and DMARC records (non-negotiable!)

✔ Use Spintax technique to create variations of your text (avoiding identical messages)

🚫 Avoid words like "free", "now", "risk-free" on your emails (check your copy with spam word checkers if necessary)

🚫 Skip links in initial emails - yes, even your website in the signature

🚫 Disable open rate tracking (those invisible pixels can trigger spam filters)

The Warming Process

1. Start with 2-3 weeks of pure warmup (5-20 emails/day)

2. Begin cold outreach gradually (20-30 emails/day/mailbox)

3. Continue warming alongside cold emails (25-33% of daily volume)

Remember: This isn't a race. Build reputation steadily!

Tools That Make This Easy

Domain & Mailbox Setup:

• Domain providers: Spaceship, CheapNames

• Mailboxes: Google Workspace, Microsoft Outlook

Email Infrastructure:

• Campaign platforms: Smartlead, Instantly

• Warming tools: Smartlead, Instantly, Warmy

• Bounce prevention: BounceBan

The beauty is that platforms like Smartlead and Instantly can handle most of this process in one place - from domain management to warming to campaigns.

Need Help Setting This Up?

At Mint Prospects, we implement this exact infrastructure for all our clients. It's a critical part of our process because we know deliverability is the foundation of successful outreach.

If you're struggling with email deliverability or don't have time to set all this up properly, hit reply! We can help you build a bulletproof email infrastructure that keeps you out of spam folders.

Remember: Choose Vibes instead of stress, and watch your Sales grow!

Until next time,

Santiago 😎