You've seen Claude Code everywhere - LinkedIn, X, YouTube. And yes, this is another Claude Code post.
But I'm not here to show you what it can do. I'm here to show you why most people are using it wrong.
Prefer to watch? I got you!
The Trap Everyone Falls Into
The first weeks with Claude Code are exciting. You see the capabilities. You want to automate this, optimize that, change everything. And it works—really well.
But here's what I've noticed: most people treat AI tools like magic boxes. They throw in a prompt, get an output, and move on.
What they don't do? Give it context.
Context Is the Difference Between Generic and Great
Let me give you an example.
You want to create content. Maybe a LinkedIn post, a blog, an email sequence. You tell Claude "write a post about X." And it does. It's... fine. Generic. Sounds like it could be from anyone.
Now imagine you gave it:
Your previous blog posts (so it knows your voice)
Your meeting transcripts (so it knows your challenges)
Your email threads (so it knows common objections)
Your proposals (so it knows how you position your services)
Completely different output. Because now it's not making things up - it's pulling from YOUR data.
Build Your "Second Brain"
This is why I built what I call a context folder - a second brain for Claude to access whenever it needs.
Here's what's in mine:
Company info: services, value props, automations catalog
Meeting transcripts: every Fathom call, synced automatically
Email threads: sales conversations, objections, follow-ups
Proposals: pricing, timelines, client examples
Content: Tella videos, blog posts, YouTube descriptions
When Claude needs to write something, it doesn't start from scratch. It pulls from this context. It knows my voice, my topics, my style.
From Manual to Automated
I started doing this manually. But that's tedious.
Now I have n8n workflows that run weekly to fetch:
New meeting transcripts from Fathom
Recent emails from Gmail
Updated proposals from Google Drive
New videos from Tella
Once you set this up, you don't have to think about it. Your context stays fresh without you lifting a finger.
The Real Use Cases
Content creation is just one use case. Here's what else you can do:
Sales coaching: "Go through my last 10 calls and tell me what objections keep coming up."
Follow-up suggestions: "Look at this meeting transcript and draft a follow-up email."
Gap analysis: "What am I missing that my competitors mention in their content?"
Personalization at scale: Use meeting context to personalize outreach that actually resonates.
Getting Started
You don't need to build everything at once. Start simple:
Pick ONE tool (Fathom, Gmail, Google Drive—whatever you use most)
Get the API key and documentation
Tell Claude to help you connect it
Let it build the automation
Once you do it once, you'll think "where else can I do this?" And you'll build from there.
The tools make it surprisingly easy. MCPs (Model Context Protocol) and APIs connect everything. Claude helps you set it up. You just need to show it the documentation and give it access.
Skills: Reusable Context on Demand
One thing that makes this powerful: skills.
A skill is a reusable instruction set. I can tell Claude "help me write a blog using my previous posts" and it already knows to fetch the context from my second brain. I don't have to go find the files
myself.
This compounds. Every skill you create makes the next task faster and better.
What's Next?
I'm still adding to this. HubSpot is on my list—imagine having CRM data as context. "Show me which deals are stuck and draft re-engagement emails."
The point is: start somewhere. Get comfortable with one integration. Then expand.
Because here's the truth: AI is powerful. But AI with YOUR context? That's when it becomes indispensable.
What would you add to your second brain? Hit me up, I'm curious what tools make the most sense for you.
P.S. Claude code fetch my latest video, analyzed my last posts and created a draft of this blog. The only thing I did was to prompt: “fetch my latest tella video about claude code as my second brain, then use the transcript to write a blog post, using as reference my past ones”
Remember: Choose Vibes instead of stress, and watch your Sales grow!
Until next time,
Santiago 😎
