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Oliver Buchannon
Santiago Rojas
How to build a content automation workflow with Claude Code (Step-by-Step)

Jan 30, 2026

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7 min read

How to build a content automation workflow with Claude Code (Step-by-Step)

I've talked about giving AI context instead of just prompts. Now here's the full build - from scraping your best LinkedIn posts as style references, to creating reusable skills that turn any video into content that sounds like you. Follow along as I build it live.

Santiago Rojas
Santiago Rojas
New Leads From Calendar to HubSpot in One Click Using Claude Code & n8n

Jan 29, 2026

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5 min read

New Leads From Calendar to HubSpot in One Click Using Claude Code & n8n

If you don't know where to start automating, do it with a simple process. Below I show you how you can save 5 minutes per meeting booked for your team. Doesn't sound like a lot, but those little manual processes make the difference over time.

Santiago Rojas
Santiago Rojas
Claude Code is Only as Good as the Context You Give It

Jan 24, 2026

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5 min read

Claude Code is Only as Good as the Context You Give It

Claude Code alone is powerful, but if you want to give it superpowers, give it as much context as you can and it'll get faster and more accurate.

Santiago Rojas
Santiago Rojas
Relevance & Infrastructure Beat Personalization

Jan 8, 2026

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4 min read

Relevance & Infrastructure Beat Personalization

For the last years you see SDRs analyzing and fishing for something in the LinkedIn profiles or news articles of companies/people to add into their messaging. But what if I told you this is only the 4th most important thing in an email?

Santiago Rojas
Santiago Rojas
I Tested 3 Event Outreach Strategies on 704 Prospects. Here's What Actually Worked

Oct 6, 2025

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9 min read

I Tested 3 Event Outreach Strategies on 704 Prospects. Here's What Actually Worked

Is it better to reach out one month or one day before? Via email or LinkedIn? Is it even worth it to put too much effort into this before the events? Look for yourself ⤵

Santiago Rojas
Santiago Rojas
How to 10x Your Event ROI: The Complete Guide to Event Automation

Sep 26, 2025

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4 min read

How to 10x Your Event ROI: The Complete Guide to Event Automation

Stop relying on only shaking hands and build sales systems that help you get the most out of events.

Santiago Rojas
Santiago Rojas
Find 3 Times More Leads With These Overlooked Strategies

Sep 24, 2025

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2 min read

Find 3 Times More Leads With These Overlooked Strategies

Most companies are only tapping into 15% of their potential lead market 🤯

Santiago Rojas
Santiago Rojas
From One Long-Form Post to Multi-Platform Magic: A RAG-Powered Content Machine

Aug 11, 2025

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4 min read

From One Long-Form Post to Multi-Platform Magic: A RAG-Powered Content Machine

See how one client transformed their content creation process from hours of manual work to automated multi-platform drafts in under 60 seconds—without losing their authentic voice.

Santiago Rojas
Santiago Rojas
RAG: The Game-Changer Your AI Agents Have Been Missing

Aug 7, 2025

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4 min read

RAG: The Game-Changer Your AI Agents Have Been Missing

Tired of AI agents giving you mediocre outputs despite your best prompting efforts? Here's the secret weapon that'll transform your results from "meh" to "wow."

Santiago Rojas
Santiago Rojas
Data = Gold: Why Web Scraping is Your Secret Weapon for Message Personalization 🏆

Jun 2, 2025

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2 min read

Data = Gold: Why Web Scraping is Your Secret Weapon for Message Personalization 🏆

But not any data. You have to stand out from our competitors. So, stop going for the same data prviders: Apollo, Zoominfo, Crunchbase data, etc. BE CREATIVE.

Santiago Rojas
Santiago Rojas
Leveraging News and LinkedIn for Effective Outreach 🤝

May 23, 2025

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3 min read

Leveraging News and LinkedIn for Effective Outreach 🤝

These are widely used triggers by salespeople, but I think you're misusing them. Below I'll show you how I think we should use them.

Santiago Rojas
Santiago Rojas
Master Email Deliverability: Keep Your Cold Outreach Out of Spam 📬

May 19, 2025

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3 min read

Master Email Deliverability: Keep Your Cold Outreach Out of Spam 📬

Everybody talks about finding triggers, identifying prospects, and crafting the perfect emails. But something that's rarely discussed enough is how to set up a strong email infrastructure.

Santiago Rojas
Santiago Rojas
Find Job Openings and Reach Out to Hiring Managers Automatically 🧐

May 15, 2025

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3 min read

Find Job Openings and Reach Out to Hiring Managers Automatically 🧐

Job openings are a strong trigger that signal when a company is growing in a specific department, and we can use that as our entrance point to offer our services!

Santiago Rojas
Santiago Rojas
Stand Out in Crowded Inboxes with Hyper-Personalized Emails 📧

May 12, 2025

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3 min read

Stand Out in Crowded Inboxes with Hyper-Personalized Emails 📧

Unless your service is so niche that you're literally the only provider (rare!), you're competing for attention in crowded inboxes. Let me show you how to win that battle with personalization that scales!

Santiago Rojas
Santiago Rojas
Clone Your Best Customers: The Ultimate "Trigger" You're Overlooking 🔍

May 6, 2025

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3 min read

Clone Your Best Customers: The Ultimate "Trigger" You're Overlooking 🔍

Sometimes we complicate things, but it can be as easy as going through our list of favorite clients (we all have it), and use them to find hundreds of companies and people just like them.

Santiago Rojas
Santiago Rojas
Find Thousands of Companies Using Google Maps with Just One Click 🚀

May 1, 2025

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3 min read

Find Thousands of Companies Using Google Maps with Just One Click 🚀

When LinkedIn and Apollo don't work, you have to get creative - This is how we ended up automating the process of finding companies in Google Maps

Santiago Rojas
Santiago Rojas
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