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But not any data. You have to stand out from our competitors. So, stop going for the same data prviders: Apollo, Zoominfo, Crunchbase data, etc. BE CREATIVE.
These are widely used triggers by salespeople, but I think you're misusing them. Below I'll show you how I think we should use them.
Everybody talks about finding triggers, identifying prospects, and crafting the perfect emails. But something that's rarely discussed enough is how to set up a strong email infrastructure.
Job openings are a strong trigger that signal when a company is growing in a specific department, and we can use that as our entrance point to offer our services!
Unless your service is so niche that you're literally the only provider (rare!), you're competing for attention in crowded inboxes. Let me show you how to win that battle with personalization that scales!
Sometimes we complicate things, but it can be as easy as going through our list of favorite clients (we all have it), and use them to find hundreds of companies and people just like them.
When LinkedIn and Apollo don't work, you have to get creative - This is how we ended up automating the process of finding companies in Google Maps
